Lara Molendijk was originally a student of political sciences at the University of Amsterdam. During her master she changed her field of study by starting the specialization track Marketing of Business Administration. Beside her study she has been working for more than eight years for many different companies. Because of her working experience she discovered her passion for organization, marketing, and management.  Lara is always looking for new challenges, progress and adventure. Her life is a continuing search for a new balance between studying, working, travelling, friends, family and many other interests. The more dynamic her life, the more she enjoys it.

Starting a second master, New Media & Digital Culture, is maybe the most challenging commitment so far. As she sees new media as the dominating tool for all communication she strongly strives for emphasis on more awareness of social norms and values online.